Mud Flap Boy - Equal Opportunity for Wyoming Libraries
Derik Badman does a quick sketch of the male counterpart to Wyoming's mud flap Girl. There's been a lot of discussion in the last few days about these images. I was glad to see Jenny weigh in:
http://theshiftedlibrarian.com/archives/2007/09/19/the-mudflap-flap.html
Thanks Derik!
madinkbeard.com/library/mudflapboy.jpg
www.madinkbeard.com/
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Tame The Web: Libraries and Technology - September 21, 2007 Tags: Librarians, Libraries & the Profession
MudFlapping
So is it hypocritical not to get all up in arms about Wyoming's mudflap "girl" image, yet to think that this cartoon simply rocks?I wasn't going to write about the mudflap flap (and at this point, it's pretty much flapped out), but, let's just be brief: I'm not particularly offended. When I first saw this image, I laughed. I think that reclaiming historically sexist images in a way that makes people take a step back and think can be positive. I think this is pretty clearly a parody and that it pretty clearly does its job in getting people's attention. And, I think I'm still a feminist.
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The Liminal Librarian - October 3, 2007 Author: Rachel
MudFlap Campaign Flap
Lots of discussion at [you can join easily] NEXTGENLIB
Wyoming Libraries Campaign
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Librarian 2 - September 19, 2007 Author: TampaBay Dems
Flap Flap Flap
This was not a topic that I had planned to devote TWO posts to (I usually can't get it together enough to get one post up about the "controversial" issues), but because, and only because, I've had comments and email asking just "what my problem is" about The mudflap, I'll sum up thusly:I think the "ideas" behind the campaign were good. And, in terms of the campaign being effective (when was the last time a library campaign, of all things, got this much press?), the campaign is great.I think it was risky (not necessarily bad). I think it's controversial (not necessarily bad). I think lots of people like it, some people don'...
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The Cool Librarian - September 26, 2007 Author: Jessica
More on the MudFlap Girl
Buy your own at Cafepress.
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Library Stuff - September 19, 2007 Author: Steven Tags: Wyoming mudflap
Mud Flap, Anyone?
I first read about the "mudflap" campaign over at Meredith's site. To be honest, I wasn't sure how I felt about it. Obviously, I'm a person who likes to push the envelope, and is usually trying to think outside the box when it comes to library services; and if you know me personally at all, you know that the LAST thing I am is a prude. But, I am also a "feminist," and I just wasn't 100% on board with this. And, that made me feel like a prude, and worse yet, a prude without a sense of humor. My thoughts arent, "OMG! That's horrible!" but more along the lines of, "Yeeeaaah, I don't know about that."Tonight, while reading one...
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The Cool Librarian - September 20, 2007 Author: Jessica
The MudFlap Flap
It’s rare when a library topic can generate more discussion than something as big as Talk Like a Pirate Day, but damn if the mudflap marketing campaign from Wyoming’s libraries didn’t do just that in libraryland. Talk about going where your users are….
At first I thought, “Hmmmm…not sure about this.” But then I decided I like the idea of turning the image on its head and repurposing it for our own uses. It definitely gets your attention and makes you think for a second. At least, it made me stop and think, and I certainly won’t be forgetting Wyoming’s libraries now. Mor...
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The Shifted Librarian - September 19, 2007 Author: jenny Tags: precat libraries marketing Wyoming
The Mud Flap Flap...
Wyoming libraries have caused a flap with their latest marketing campaign....
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Cites & Bytes @ Bailey - September 20, 2007 Author: Melba Tomeo
The Mud Flap Girl is not impressive.
By now, you've probably seen the Wyoming Libraries' new marketing campaign. In particular, this. Maybe you think this is sexist. Maybe you don't see it as a big deal. I lean toward the former, but that's just one librarian's opinion, and it amounts to a hill of beans in this crazy world. What really makes me sigh and roll my eyes about this are the reactions to Ms. mudflap that I've been reading on some of teh blogz on teh internetz. They run along these lines: "She's revolutionary!" "It's marketing genius!" "Wow, those Wyoming Libraries -- they're thinking outside the box!"Except no, they aren't. Since when is "sex sells"...
Source: Everyone's Blog Posts - Library 2.0 - September 21, 2007 Author: Megan Danak
OPLIN 4cast #73
This week’s 4cast:
1. Let’s Meet Somewhere Else
Karen Coombs (Library Web Chic) ponders whether the time, effort, and resources devoted to the aesthetics and endless details of her library’s website redesign would be better spent figuring out how to make the library’s data and content more usable in places other than the website. You know, where people actually go.
The future of Web Services isn’t the Library website (Library Web Chic)
“Library Website” does not equal “Library Web Presence” (LibrarianInBlack)
“web services” doesn’t mean just getting ...
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The OPLIN 4cast - September 25, 2007 Author: OPLIN Managing Editor Tags: marketing mudflap Girl web services open source usability Internet web design
MudFlap Girl — Clever or Crass?
The Wyoming Libraries Campaign is taking flack for its newest ads featuring the iconic mudflap woman, usually seen on semi-trailers. What do you think about her?
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Libraries Blog - September 21, 2007 Author: Cass Kvenild Tags: Library News
Wyoming Libraries MudFlap and Idea Judo
The non-librarian authors of Made to Stick have some interesting commentary on the recent Wyoming Libraries mudflap campaign:Wyoming Libraries mudflap and Idea JudoCheck out this very clever campaign for Wyoming’s libraries. (One bumper sticker offers a more literate twist on a classic: “You can have my book when you pry it from my cold dead fingers.”) And the mudflap girl is a must-see (and, while it would be stretching it to call her a must-buy, she is indeed for sale). mudflap book-girl is a good example of “idea judo,” which we discussed in a recent Fast Company column. A classic example of idea judo: Adbuste...
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Alaskan Librarian - November 10, 2007 Tags: ideas wyoming libraries made to stick
Eat fudge, banana swirl.
One day when I was surfin' on the InternetsI saw a picture there that caused some bloggers stressmud flap Girl!Are you good P.R.?mud flap Girl!Will you become a star?Like the doll of Nancy PearlOh, Wyoming mud flap Girl ...(Apologies to the Dead Milkmen.)P.S. Thank you, I, Asshole, for making us spit Coke on our laptop!
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The Laughing Librarian - September 29, 2007 Author: Brian
Wyomings wirksame Werbekampagne
Die Wyoming Libraries haben eine Agentur damit beauftragt, eine Werbekampagne zu gestalten. Das Ergebnis finde zumindest ich großartig, aber besonders das mudflap Girl stößt nicht auf einhellige Begeisterung. Was mudflap Girls sind, erklärt die englische Wikipedia folgendermaßen:
The mudflap girl is an iconic silhouette of a buxom female sitting, leaning back on her hands, with her hair being blown in the wind. This icon can be found on mudflaps as well on clothing.
Wer es - wie ich - nicht weiß:
buxom = drall (laut Leo)
mudflap = Schmutzfänger (z.B. diese Gummilappen hinter LKW-Reifen)
Und so sieht das dann aus:
...
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Infobib - September 26, 2007 Author: CH Tags: Bibliothek öffentlichkeitsarbeit lkw mudflap girl wyoming
Eat fudge, banana swirl.
One day when I was surfin' on the InternetsI saw a picture there that caused some bloggers stressmud flap Girl!Are you good P.R.?mud flap Girl!Will you become a star?Like the doll of Nancy PearlOh, Wyoming mud flap Girl ...(Apologies to the Dead Milkmen.)P.S. Thank you, I, Asshole, for making us spit Coke on our laptop!Update: Just had a thought ... Shouldn't they be marketing audiobooks to truckers?
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The Laughing Librarian - September 29, 2007 Author: Brian
I Don’t Get It, or The Wonders of MudFlap Babe
More than one blogger this week has been pontificating on the wonders of the Wyoming Library Campaign’s mudflap girl. Here she is:
<sarcasm and nasty disagreeable Dave starts here>I’m sorry, Wyoming. I realize that you hired “a team of Wyoming library public relations specialists” and that those professionals “have been planning this campaign for months.”
And I know you state the goal of the mudflap babe is to first allow people to see the babe, and then to somehow… miraculously… get from the mudflap babe to the realization that “There is something for me at the...
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David Lee King - September 20, 2007 Author: davidleeking Tags: Miscellany
The MudFlap Girl is not impressive.
By now, you've probably seen the Wyoming Libraries' new marketing campaign. In particular, this. Maybe you think this is sexist. Maybe you don't see it as a big deal. I lean toward the former, but that's just one librarian's opinion, and it amounts to a hill of beans in this crazy world. What really makes me sigh and roll my eyes about this are the reactions to Ms. mudflap that I've been reading on some of teh blogz on teh internetz. They run along these lines: "She's revolutionary!" "It's marketing genius!" "Wow, those Wyoming Libraries -- they're thinking outside the box!"Except no, they aren't. Since when is "sex sells"...
Source: Everyone's Blog Posts - Library 2.0 - September 21, 2007 Author: Megan Danak
Library’s MudFlap Girl Campaign Turns Heads
KCTV - “The Wyoming State Library has conducted other targeted marketing efforts, but none has taken on a life of its own like the “library mudflap girl.” Launched in the fall of 2007, the six-month campaign featured the silhouette of a nude woman reading a book — a toned-down variation of the image commonly seen on truck mudflaps.”
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Library Stuff - March 23, 2009 Author: Steven Tags: 2.0
MudFlap Controversy
Emily, who works as a shelver at a public library in Wyoming, sent us a link to this graphic, which is part of a marketing effort by Wyoming Public Libraries. Being a lover of libraries and subverting sexist symbols, I was initially excited. I naively thought maybe Wyoming was hoping to convey, "Reading is sexy!" or "Ladies with intellect are really hot!" Which, in my opinion, might be a defensible appropriation of the mudflap girl. Of course, I was wrong... Read the rest of the story here.
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LibraryCrunch - November 12, 2007
The logic of little ones
Another wee one story. I was reading Little Rabbit's Snacktime - it's a lift-the-flap where you hunt for the rabbit's carrots. "Are they in the doghouse?" Lift the flap and it's dog eating a bone. "Are they in the apple
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Latest entries from tinylittlelibrarian.blog-city.com - April 11, 2009 Author: Tiny Little Librarian
When Was the Last Time You Told a Flap Writer You Loved Them?
Remember remember the 15th of .... January (note to self: doesn't rhyme).The flappies are due in to the Longstockings by 1/15/07, people. flap copy on children's books gets little to no attention. I never look at flaps when I'm writing a review for fear of inadvertently copying some poor clever schlub's encapsulation of events (though I often go back after I've read the review to think, "ARGH! That was better!"). And do these schlub's get flap copy credit? They do not. It's a secret science that culls no attention and receives no praise. So grab some flaps, find your favs, and head on over to The Longstockings blog t...
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A Fuse #8 Production - December 22, 2006 Author: fusenumber8
Black? White! Day? Night!
Black? White! Day? Night!: a book of opposites by Laura Vaccaro Seeger.This is a wonderful lift-the-flap book that should not have librarians groaning in horror. The premise is that each page has a small window that shows part of the image under the flap. When the flap is lifted, the opposite of the first image is shown. So in the first image, a black bat is show for "black?" and the the flap is lifted to show that it is actually the mouth of a "white!" ghost. The flaps are all full-page size, so there is little chance for them to rip like smaller flaps. Additionally, the illustrations are chi...
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Kids Lit - December 1, 2006 Author: Tasha Saecker
The Authors Guild/Simon & Schuster Flap
We were waiting to post this in hopes of more recent developments in the flap over Simon & Schuster's revision of their standard contract language, which would in effect keep books 'in print' forever and keep the publisher rather than the author permanently in control of the copyright (1)(2)(3)(4). But it looks like there has been nothing new since the June 1 posting at the Authors Guild,
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ICARUS... the Santa Fe Public Library Blog - June 18, 2007 Author: mb at reference
How many Flaps does a MudFlap Flap?
So Wyoming rolls out this ad campaign for libraries with the silhouette of a naked woman on a mudflap and once again I’m in a mild (very mild, custard-sans-even-vanilla) conundrum.
I can be a Totally Cool post-feminist sex-positive librarian who gets the sheer irony of the juxtaposition of traditionally sexist images with the concept of libraries (here she comes barreling down the reference aisle in her lace-up corset and do-me stilettos!), or I can be a shrill, humorless broad who asks a few questions, such as:
This campaign was quickly deemed a success because librarians are talking about it. But isn’t the m...
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Free Range Librarian - September 22, 2007 Author: K.G. Schneider Tags: Uppity Wimmin Librarianship
3646 Di-Fi Flap fails to faze Dems The hardest th...
3646 Di-Fi flap fails to faze Dems The hardest thing to get used to as a Republican is how they immediately cave in on everything. Like the firing of political appointees for being political. Why do those guys think they got the job? You’d never find a Democrat running from controversy! It’s just a smoke screen to cover the tail between their legs as they cut and run in Iraq. I’ll stay
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Collecting my Thoughts - April 2, 2007 Author: Norma
Thank you, xkcd
Everybody knows about xkcd. It’s one of those best-kept secrets that everybody knows. For a long time, this was my favorite xkcd ever, because regexes were the first really nerdy programmerish thing I ever learned to work with, and I was ever so proud of myself at the time.
Alas, that most excellent cartoon has been relegated to second place. Just too much win in today’s. I laughed, I identified (I’ve been in that IRC room!), I pumped my fist, I Twittered it, I rejoiced.
I’ve seen some concern here and there that “Joanna” isn’t the person in the ’toon who has voice; Hat Guy e...
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Caveat Lector - September 28, 2007 Author: Dorothea Tags: Grunchy stuff
Got Mud Flaps?
As if getting the John Cotton Dana Award for their campaign wasn't enough, my friends over at Wyoming have added the mud flap girl to the campaign. The thing I love about the whole campaign is that they have tapped into the personalities of their customers. The mud flap girl isn't going to make sense everywhere but in Wyoming, where they actually have mud flaps, it works. Good marketing speaks to your audience.library marketing
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The "M" Word - Marketing Libraries - September 20, 2007
Sexism in Wyoming
Have you seen this marketing campaign in Wyoming? I think we should all contact them about the "mud flap girl." I can't believe that this sexist piece has made it into the library world. Here is the information as it appeared on the PUBLIB discussion list:
---------------------
"Have you seen the newest Wyoming Libraries Marketing Campaign?
http://www.wyominglibraries.org/campaign.html
They are using a picture of a reading “mudflap girl” to advertise their new
statewide ChiltonLibrary.com auto repair manual database. They are planning to
put her into autopart stores all around the state to let mal...
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ALA Weblog Service - September 18, 2007 Tags: COSWL News Feminism
MudFlap woman
There’s nothing to rouse one’s ire quite like having one’s home insulted. That home can be your country, your team, or your family, and in its worst forms, that ire is what leads to nationalism, gang warfare, and brawls at soccer matches. Most of the time, however, the stakes are more subtle, and the feeling is worth exploring.
As most of you know, I live and work in Wyoming. Ire was my initial reaction to the so-called mudflap girl flap. Fine, I thought, the image may be sexist, but do you have to dump that all on Wyoming? Wyoming, like 49 other states in the nation, has its share of racism, sexism,...
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lis.dom - September 25, 2007 Author: laura Tags: change the world wyoming
Wyoming Libraries: Mud Flap Girl
Wyoming Libraries: mud flap Girl
Originally uploaded by mstephens7
http://www.wyominglibraries.org/campaign.html
Wyoming's libraries are as expansive as the state, and as close as down the street.
Libraries offer more than many people realize, and we want to reach out beyond our regular users to let people know this. The new statewide marketing campaign is designed to increase understanding, use and support of Wyoming libraries.
The campaign theme is "Bringing the World to Wyoming." When you see an Eiffel Tower topped with a western windmill or a pickup with a Trojan Horse trailer, you'll know that libraries hav...
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Tame The Web: Libraries and Technology - September 19, 2007
